Joseph Brot (Albertinaplatz)

Opened in 2009, Joseph’s Brot was an early bird in Vienna’s new-wave bakery revolution. The company’s success has been so complete that today it operates a nationwide chain of bakeries, two of which are in Vienna’s city center. Both of them polished, sleek, and sharp-looking. And with very good morning pastries, especially the kaiser rolls, the almond and chocolate croissants, and the potato sticks (Stangerl). It's another questions whether they’re superior to those served by others on this list – I’m not convinced – and they’re surely pricier. Note that this location, across the Albertina Museum, has a seating area too (try to get there early, before it gets mobbed on the weekends).